Last year, Target introduced a K-Beauty collection, a celebrity hair care line and a natural suncare brand. Now the retailer has started off the new year with the launch of its first, exclusive fragrance collection, Good Chemistry. The niche fragrance brand includes four collections inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected. Each collection includes four unique scents that come in perfume, body sprays and rollerballs.

“Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances,” said Christina Hennington, senior vice president of Beauty and Essentials at Target. “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”

The vegan and paraben-free scents are made with essential oils and were available in all Target stores starting January 21. To help guests find their best scent, they can test out the different fragrances in Good Chemistry fragrances range from $9.99 to $24.99.